Clutch
Empowering teen athletes to build a healthier community for their mental health
Illustrator
AfterEffects
SparkAR
Primary Audience: Teenage athletes (ages 13–19) who experience mental health challenges but may hesitate to seek help.
Secondary Audience: Coaches, parents, and sports psychologists who support young athletes in their mental and physical well-being.
Key Message & Tagline:
Tackle the noise.
Psychological Noise (Internal Challenges)
Teen athletes face self-doubt, anxiety, and burnout, often battling negative self-talk and performance pressure.
Societal & Environmental Pressures (External Pressure)
From criticism and judgement to academic stress, external pressures add to mental strain.
Design Objectives
To indicate empathy toward the teenage athletes's struggles with mental health and reflect an athlete’s mental journey—from struggle to confidence, from doubt to clarity.